By Christine Landry on December 02nd, 2011
How to Turn a New Customer Into a Repeat Customer
A smart followup offer from Amazon inspired these tips for creating customer goodwill and guaranteeing their return.
Tag: "customer engagement"
By Daniel Kehrer on November 28th, 2011
8 Ways to Make Customers Love a Local Business
Here are eight things that will help a local business improve customer satisfaction and get glowing thank yous and likes on social media.
By Daniel Kehrer on October 31st, 2011
10 Local Business Marketing Trends for 2012 and Beyond
Here are 10 local business marketing trends reshaping how you should market your business for 2012.
By Christine Landry on October 20th, 2011
How to Get a First-Time Customer to Return
Despite a small business’s friendliness and good work, I wasn’t a guaranteed return customer. But a gesture on my way out the door guaranteed that I would come back.
By Daniel Kehrer on October 17th, 2011
The Magic of Customer Lifetime Value for Local Businesses
Understanding the value a customer has to your local business is critical to making smart, cost-effective marketing decisions. Your magic bullet is something called “customer lifetime value,” or CLV. Here’s how to make it work for you.
By Christine Landry on October 05th, 2011
How One Local Business Got and Kept My Business
Online resources, word of mouth, e-mail and old-fashioned handwritten communication all play a part in why Michael Payne is my dentist. It’s a story worth relaying because of how effectively he uses various marketing techniques. Here’s how it unfolds:
By Daniel Kehrer on September 28th, 2011
7 Easy Steps to Word of Mouth Success for Local Businesses
Word of mouth is still vital to any small local business. It can happen naturally, but you can also build it as part of your marketing plan. Here are seven steps to get your word of mouth effort underway.
