By Rebecca Saltman on February 06th, 2012
Cause Marketing – Latest Fad or Good for My Business?
Helping out a charity provides a mutual benefit to your business and the cause you support.
Category: Strategy
By Daniel Kehrer on December 30th, 2011
9 Steps to Effective Lead Nurturing for Local Businesses
Leads must convert to sales – either now or in the future – before they can benefit your bottom line. Here’s how to do it.
By Daniel Kehrer on December 01st, 2011
7 Killer Tools to Boost Sales in 2012
Here are some new tools to boost sales for local businesses.
Thankster, SurveyBuilder, personalized radio stations, DexNet and MyCyberTwin can all work for you.
By Daniel Kehrer on October 17th, 2011
The Magic of Customer Lifetime Value for Local Businesses
Understanding the value a customer has to your local business is critical to making smart, cost-effective marketing decisions. Your magic bullet is something called “customer lifetime value,” or CLV. Here’s how to make it work for you.
By Daniel Kehrer on October 05th, 2011
How to Create a Powerful Call to Action
A call to action is one of the most critical parts of any marketing plan. Here are 10 tips to make sure you convert leads into customers.
By Daniel Kehrer on October 03rd, 2011
9 Ways to Increase Your Local Business Search Results
Customers expect your business to be online when trying to find what they need locally. Here are eight things you can do to improve your chances of being found.
By Daniel Kehrer on September 21st, 2011
10 Steps to Marketing Plan Success
Marketing is the very core of growing your local business. It’s important to have a plan of attack. These 10 steps can help you prepare your plan.
By Daniel Kehrer on September 19th, 2011
8 Ways to Capture More Customers
Customer acquisition in a web-driven world can be a complicated. Here are eight ways to expand your customer base.
By Daniel Kehrer on August 17th, 2011
How to Boost Your Personal Business Brand
Developing what’s called a “personal brand” is a great way for professionals and other local businesses to achieve a competitive edge. The idea is to formulate an effective and magnetic personal brand. There is good reason to do so. For professionals and other small business ventures, YOU are the product.
