By Daniel Kehrer on December 01st, 2011
7 Killer Tools to Boost Sales in 2012
Here are some new tools to boost sales for local businesses.
Thankster, SurveyBuilder, personalized radio stations, DexNet and MyCyberTwin can all work for you.
Category: Research
By Daniel Kehrer on October 17th, 2011
The Magic of Customer Lifetime Value for Local Businesses
Understanding the value a customer has to your local business is critical to making smart, cost-effective marketing decisions. Your magic bullet is something called “customer lifetime value,” or CLV. Here’s how to make it work for you.
By Jeff B. Copeland on September 18th, 2011
How to Mix Ad Media for Maximum Results
How are consumers finding your business and deciding whether to purchase your product or service? The answer is not as simple as even a few years ago, but here is a helpful guide through the ad media maze.
Advertising • Findability • Metrics • Mobile • News & Trends • newsletter • Research
By Jeff B. Copeland on September 16th, 2011
Do-It-Yourself Marketing Research: Understanding Your Customers
You can do some simple yet powerful market research by taking advantage of free websites and free or low-cost tools. Here’s how to do your own market research.
