By Christine Landry on December 13th, 2011
6 Ways to Encourage Customers to Return After the Holidays
The holidays may be a boon to local businesses, but make sure you capitalize after the holidays as well.
Category: Retention
By Christine Landry on December 02nd, 2011
How to Turn a New Customer Into a Repeat Customer
A smart followup offer from Amazon inspired these tips for creating customer goodwill and guaranteeing their return.
By Christine Landry on October 20th, 2011
How to Get a First-Time Customer to Return
Despite a small business’s friendliness and good work, I wasn’t a guaranteed return customer. But a gesture on my way out the door guaranteed that I would come back.
By Daniel Kehrer on October 17th, 2011
The Magic of Customer Lifetime Value for Local Businesses
Understanding the value a customer has to your local business is critical to making smart, cost-effective marketing decisions. Your magic bullet is something called “customer lifetime value,” or CLV. Here’s how to make it work for you.
By Christine Landry on October 05th, 2011
How One Local Business Got and Kept My Business
Online resources, word of mouth, e-mail and old-fashioned handwritten communication all play a part in why Michael Payne is my dentist. It’s a story worth relaying because of how effectively he uses various marketing techniques. Here’s how it unfolds:
By Jeff B. Copeland on September 21st, 2011
Turn Callers Into Customers
Many small businesses lose sales by fumbling the phone call. Try these simple techniques to keep customers on the line and ready to buy when they call for information.
By Daniel Kehrer on September 19th, 2011
8 Ways to Capture More Customers
Customer acquisition in a web-driven world can be a complicated. Here are eight ways to expand your customer base.
By Christine Landry on August 19th, 2011
How to Get Back-to-School Business
Snag the new student business with the start of the school year. Your business may be the first time out-of-town students need the product or service you offer.
