rss

Category: Competitive Intelligence

Do-It-Yourself Marketing Research: Understanding Your Customers

Do-It-Yourself Marketing Research: Understanding Your Customers

You can do some simple yet powerful market research by taking advantage of free websites and free or low-cost tools. Here’s how to do your own market research.

How to Track Your Business Competitors Online

How to Track Your Business Competitors Online

You can track your business competitors’ pricing, personnel changes, product introductions and, in general, get a pretty good idea of their strategy just by watching what pops up about them on the web and in social media. It‘s free, it’s legal – and you can bet they’re doing it to you.