By Daniel Kehrer on February 08th, 2012
6 Ways to Create a Marketing ‘Sound Bite’ for Your Local Business
No matter what marketing channels you choose – print, digital, mobile, social – you must make your message as powerful as possible.
Category: Brand Building
By Rebecca Saltman on February 06th, 2012
Cause Marketing – Latest Fad or Good for My Business?
Helping out a charity provides a mutual benefit to your business and the cause you support.
By Christine Landry on January 26th, 2012
7 Ways to Make the Most of a Trade Show
There’s much more to a trade show than simply showing up. Here are some tips to make sure your business takes full advantage of the event.
By Jeff B. Copeland on January 16th, 2012
Business Sign Basics
Signage is one of your most effective pieces of advertising, so get it right. Here’s an overview of what you need to know.
By Christine Landry on January 06th, 2012
Music Suggestions for Your Business
Playing music at your business is another way of marketing that you may be overlooking. Music sets the mood for your customers and helps define your image.
By Christine Landry on October 18th, 2011
5 Ways to Stand Out at a Trade Show
My recent post on QR code cookies got me thinking about other ways a small business can stand out at a trade show. Here are five ideas that will get you noticed by trade show attendees.
By Jeff B. Copeland on September 14th, 2011
Drive Sales With Vehicle Wraps
You can turn your company car, van or truck into a big, colorful, rolling billboard with a vinyl wrap. Particularly for local businesses, wraps are a high-impact way to get your brand in front of potential customers in the area you do business.
By Daniel Kehrer on August 23rd, 2011
8 Steps to Writing a Great Press Release
Even if you don’t have a marketing budget, many small and local businesses can still get noticed by writing and distributing press releases on their own. Here are eight tips for writing a good press release about your small business.
Brand • Brand Building • Findability • Marketing Basics • PR • Print
By Daniel Kehrer on August 17th, 2011
How to Boost Your Personal Business Brand
Developing what’s called a “personal brand” is a great way for professionals and other local businesses to achieve a competitive edge. The idea is to formulate an effective and magnetic personal brand. There is good reason to do so. For professionals and other small business ventures, YOU are the product.
