Attention-Grabbing Headlines for Yellow Pages Ads
The headline on your Yellow Pages print directory ad needs to command attention from the middle of a crowded page. Rule 1: Find a message that conveys a value to your potential customers –don’t just use your business name for a headline. Rule 2: Find a value that makes you stand out from your competitors.
Check this list of 12 successful local directory headline strategies that go beyond the usual claims to give advertisers a competitive edge.
1. Make an emotional connection
2. Anticipate objections or concerns
3. Emphasize location
4. Zero in on customer needs
5. Emphasize a unique value proposition
6. Create a doubt
7. Promise a specific experience
8. Zero in on a target audience
9. Make a promise on price
10. Show positive ratings or reviews
11. Name positive attributes
12. Emphasize local roots and stability
Get an attention-grabbing headline for your print directory ad — contact a Dex One marketing consultant.
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Dex One provides a full range of marketing solutions for local businesses, including online and print directories, website development and mobile solutions, search engine marketing, video production and reputation management. Call us at 1-855-566-7026 or get started here.
