Marketing Matters: Marketing Advice for Local Business

Best of Marketing Matters

By Sarah Picchi on March 30th, 2012

Facebook Timeline Changes for Local Businesses Take Effect

Facebook Pages are being converted to the new timeline design. Here’s an overview of the biggest changes that affect local businesses.
By Christine Landry on March 07th, 2012

10 Facebook Webinar Highlights From Dex

If you missed our Facebook webinar for local businesses, which played to a packed house of 2,000-plus listeners, here are some interesting tidbits that we presented.
By Christine Landry on March 07th, 2012

Handy Links From the Dex Facebook Webinar

Here are the posts mentioned in the webinar to give you an in-depth look at some topics.
By Christine Landry on March 02nd, 2012

13 Tips From Dex Las Vegas Local Leaders Forum

We’ve already given you small business expert Barry Moltz’s tips from our Las Vegas Local Leaders Forum on how to unstick your business. Now comes tips from local leaders.
By Daniel Kehrer on March 02nd, 2012

3 Reasons a Mobile Site Is a Must for Local Businesses

Just because you have a website it doesn’t mean it’s mobile-friendly. Make sure you optimize your mobile site for local search. Customers expect it.
By Christine Landry on March 01st, 2012

10 Tips to Unstick Your Business

Don’t let your business end up like this poor cat. Business expert Barry Moltz gives more helpful tips.
By Marketing Matters Contributor on February 17th, 2012

How to Launch Your Social Media Efforts

Here’s what you need to know to use social media platforms to help grow your business.
By Christine Landry on February 15th, 2012

Overview of Social Media Platforms for Local Businesses

With 129 million online Americans using social media, there’s likely a conversation going on about your business. Here’s what you need to know.
By Daniel Kehrer on February 08th, 2012

6 Ways to Create a Marketing ‘Sound Bite’ for Your Local Business

No matter what marketing channels you choose – print, digital, mobile, social – you must make your message as powerful as possible.
By Rebecca Saltman on February 06th, 2012

Cause Marketing – Latest Fad or Good for My Business?

Helping out a charity provides a mutual benefit to your business and the cause you support.

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Marketing Basics
7 Ways to Make the Most of a Trade Show
There's much more to a trade show than simply showing up. Here are some tips ...Read More
Mobile Marketing Basics for Local Businesses
Because mobile users are tethered to their phones, many consider mobile marketing to be the ...Read More
Business Sign Basics
Signage is one of your most effective pieces of advertising, so get it right. Here’s ...Read More
6 Easy Holiday Marketing Strategies
Market your business during this busy season using these tips, such as suggesting the right ...Read More
More from Marketing Basics

Online
Facebook Timeline Changes for Local Businesses Take Effect
Facebook Pages are being converted to the new timeline design. Here’s an overview of the ...Read More
How to Promote Your Facebook Business Page Through Your Website, Blog and Newsletter
Customers can become Facebook followers when they see a link to your Facebook page, even ...Read More
How to Help Your Business Be Found on Local Search
Citations -- or Mentions -- are a key component in the way search engines determine ...Read More
How to Run a Promotion, Contest or Sweepstakes on Facebook
Want everybody to “Like” you? It’s easy - offer a prize. You can do it ...Read More
More from Online

Customers
10 Tips to Unstick Your Business
Don't let your business end up like this poor cat. Business expert Barry Moltz gives ...Read More
How Customers Use Social Media to Shop Local
No single factor dominates why a consumer chooses a local business. That's why you need ...Read More
9 Steps to Effective Lead Nurturing for Local Businesses
Leads must convert to sales – either now or in the future – before they ...Read More
6 Ways to Encourage Customers to Return After the Holidays
The holidays may be a boon to local businesses, but make sure you capitalize after ...Read More
More from Customers

Print
To Boost Calls From Yellow Pages Ad, Get Your Numbers Right
We're going to let you in on the art and science of displaying your phone ...Read More
Attention-Grabbing Headlines for Yellow Pages Ads
These 12 ideas for headlines go beyond the usual claims to give a competitive edge ...Read More
6 Must-Know Trends for Your 2012 Ad Budget
Before spending your precious ad dollars in 2012, here are some trends to consider. Online ...Read More
Yellow Pages Display Ads Basics
Yellow Pages advertising will attract customers to your business. Here's how to design an ad ...Read More
More from Print

News & Trends
13 Tips From Dex Las Vegas Local Leaders Forum
We've already given you small business expert Barry Moltz's tips from our Las Vegas Local ...Read More
10 Tips to Unstick Your Business
Don't let your business end up like this poor cat. Business expert Barry Moltz gives ...Read More
6 Tips From the Dex Atlanta Local Leaders Event
Tips from local business experts in Atlanta on how to navigate the challenges ahead. ...Read More
Facebook for Local Business – Join Our Free March 7 Webinar
There will be tips for the busy, small business owners who want to get more ...Read More
More from News & Trends

Social Media
How to Promote Your Facebook Page Through YouTube
You can link to your Facebook page from YouTube in two ways. ...Read More
How to Promote Your Facebook Page Through Pinterest
Pinterest is one of the fastest-growing social networks. Here's a step-by-step process to add a ...Read More
How to Promote Your Facebook Page Through Twitter
Twitter only allows you to link to one property on its page. Businesses usually link ...Read More
How to Promote Your Facebook Local Business Page Through LinkedIn
Here's Part 3 in our series on how to promote your Facebook local business page. ...Read More
More from Social Media

Other Recent Articles
Mixing Direct Mail and Email to Market Your Local Business

Direct mail can help you score new customers; email marketing can help you hang on to them.
How to Promote Your Facebook Business Page Through Your Email Signature

Here’s a step by step guide on how to promote your Facebook business page through a button or icon.
How to Change Your Business Name on Facebook

There are two things you can change on your Facebook business page: your Page name and user name. Here’s how.
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